A Giant, 52-foot Video Wall, 27 Digital Signage Displays Immerse … – AV Network
PPDS (opens in new tab) has teamed up with Sweden’s largest Food market chain, Maxi ICA, to convey a extremely partaking and extra impressed storeping expertise to buyers in its flagship retailer, with the set up of 27 digital signage shows, and a spectacular 16-meter-broad (52-foot) direct-view LED videowall.
Opened in 2015 and An factor of the ICA Group, the house owners needed to create a extra trendy, partaking, And galvanizing in-retailer environment For his or her buyers, the placeas binging new advantages to The store’s day-to-day operations, and to drive new and current income alternatives. Half of A critical digital improve initiative, key to its plans was the alternative of its conventional static and shortly outdated paper-based mostly messaging (mannequining, advertising, and promotions) with a digital various, For max visibility and consistency, And fewer waste.
Working intently with PPDS and LTG Present—Sweden’s main supplier of signage Computer software, digital signage and retailer communications for Greater than 3,000 retailers—a strategic plan was developed to evolve The store from conventional media to the digital world.
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Accomplished in Simply a few days, almost all printed signage was changed with Philips D-Line digital shows (75-86 inches), permitting The store to convey its mannequining and messaging content material to life in a method by no means seen earlier than in retailer, with creativity, solely restricted by their imaginations, delivered in As a lot as 4K picture extreme quality. Linked seamlessly to LTG Present’s refined POS system, The store is now In a place to replace content material immediately And utterly remotely, on A particular person display or collectively.
As properly as, the set up of Philips digital signage removes considerations round outdated promotions being displayed, ensures staff are In a place To Think about their job pretty than on altering posters Every day, and eliminates pointless paper waste.
A Colossal Centerpiece
The 16×1.73-metrer Philips L-Line 7000 Collection dvLED wall is definitely The primary attraction.
Hailed as Scandinaby way of’s longest Food market dvLED display, this unmissable set up is seen from anythe place Inside The store, offering alternatives to wow visitors on Getting into, the placeas furtherly creating an immersive expertise that follows all by way of their retailer journey.
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The one-of-a-type LED wall is strategically located above an equally huge-sized decide ‘n’ mix selection, located in the direction of The prime of The client’s journey, frequently displaying partaking—And typically mouth-watering—content material To grab A pair Of further gross sales (and treats) earlier than exiting the constructing.
Designed for retail, the Philips 7000 Collection currents The store with extreme shiny, crystal clear picture and colour extreme quality, conveying its advertising to life, the placeas its low power consumption—above 20pc decrease As in contrast with some rivals—helps Maxi ICA primarytain working prices to a minimal with out impacting efficiency. All of the Philips shows function The advantages of Dynamic and Black display power saving options, mechanically and intelligently powering down when not in use. This helps to further scale again The complete value of possession, the placeas extending the Lifetime of each dvLED panel for a greater ROI. FailOver furtherly ensures Philips shows by no means go clear, even Inside the event of an outage.
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“The outcomes of this collaboration set A mannequin new benchmark Inside the storeping expertise with clear and seamless buyer navigation and countless alternatives in content material creation associated To each division,” said Roeland Scholten, gross sales director for Benelux and Nordics at PPDS. “We’re delighted to have supported Maxi ICA in conveying their ambitions to life On this distinctive, forward-considering retailer, the place The client expertise actually does come first.”
“Our objective is to be the Primary selection for a buyer When it Includes storeping for meals, which Signifies that We now Want to current them with A particular expertise,” Erik Svedmark, retailer supervisor at Maxi ICA Stormarknad Universitetet, added.
PPDS (opens in new tab) has teamed up with Sweden’s largest supermarket chain, Maxi ICA, to bring a highly engaging and more inspired shopping experience to customers in its flagship store, with the installation of 27 digital signage displays, and a spectacular 16-meter-wide (52-foot) direct-view LED videowall.
Opened in 2015 and part of the ICA Group, the owners wanted to create a more modern, engaging, and inspiring in-sto…….